Boost Your Brand With Creative Event Giveaway in Nigeria
12/07/2018
Thinking of a creative event giveaway can be a tricky task! Before event organiser starts thinking of coming up with the idea of what kind of giveaway to come up with, it is very important to think through some important factors that resonate around the creation of the idea and the after effect.
What to consider before you create event giveaway?
- Purpose: What message are you trying to pass across to your attendees. The nature of the event should also reflect on the kind of message that will appear on the branded giveaway. If it is a corporate event (Business, Fair and Exhibition, Summit) the purpose may be for a lead generation, creating brand awareness and customer appreciation. However, if it is a private event (Marriage, Burial, Naming Ceremony, Religion) the purpose may be for appreciation.
- Your budget: how much do you have and are you willing to spend. The size of your pocket will determine how far you can go to impress your attendee. The budget can be pegged to everyday promotion products like calendars, pens etc. The high-end gift or latest technology related giveaway like Selfie Mirror Photo Booth creates a lasting impression in the mind of your attendee.
- Expected crowd: how many people are you expecting at the event. The giveaway items must also match the target audience.
Giveaways can be a simple way of saying thank you to attendees and it can also be, intelligently, used as a way of boosting your brand. Giveaway for Corporate Events like Business, Fair and Exhibition, Summit is an opportunity to show your attendee your product or service through gifts such as tailored give away bags, wearable bands, power bank, USB ports, phone chargers, earbuds, heads phones, speakers.
Special Events like Marriage, Burial, Naming Ceremony, Fashion or Religion activities. Giveaways in this category can be travel a coffee mug, chocolate heart box, branded wine bottle, a bottle opener.
These giveaways should not only look cool and presentable but should also be useful, portable and tell the story of the event in a positive way. It should also provide your brand awareness and keep your name fresh in their mind.
Below are the types of perfect creative event giveaway;
A) Technology Related Giveaways (Allevents Selfie Mirror Photo Booth, Free Wi-Fi Hotspot)
Giveaway within The technology related products have gained a lot of attention because of its data mining for smart target market promotion and data analytics which can be used for specific future marketing
AllEvents Selfie Mirror Photo Booth.
Allevents Selfie Mirror Photo Booth is the latest Photo Booth! It is perfect for Corporate, Weddings, Birthdays, & Concert Events. This full-size interactive touchscreen photo booth captures full-length photos, instantly prints pictures and gives users the additional option of sharing instantly online to their individual social media accounts.
The equipment comes with amazing features that make it more fun to take pictures with friends at any event while boosting the brand awareness and association when they share their experience with loved ones live on social media and other mediums.
Free Wi-Fi Hotspot
This market strategy is still being used by Starbucks in some airports around the world and this attracts people to the restaurant. Buying data may not be expensive in Nigeria, and in most cases are sold separately by most network carrier (call + data). So offering Free Wi-fi as part of a giveaway at an event is a big attraction to encourage people within the venue to log on to the internet and share their experience while at the venue. Free Wi-fi as a bonus will most definitely create a boost in any event in Nigeria. The event organiser can prompt the attendee to like or follow their social handle before attendee gain access to the Free Wi-Fi
B) Electronic gadgets (Mini Speaker, Earbuds)
Mini Speaker
Mini Speaker with logo can be very handy and portable to use at any time and anywhere. There are a lot of them in various sizes and it comes with blue tooth, battery and can easily connect with phones.
Image Credit: Go Wireless Direct
Earbuds
Branded earbuds will also be handy to use with the phone or in the office with the computer.
C) Mobile or phone accessories (Power Banks, Phone chargers station)
Branding moveable products like power banks, headphones with a logo is a creative way to stay connected with the users and those that come across the product in the course of transit with the user.
Power Banks
Power banks for phones will be a very essential and high-value product in Nigeria because of the challenges posed with non-availability of electricity in the country. A branded Power bank will be a useful and portable giveaway which will keep your brand fresh in the mind of the user whenever they use it.
Phone chargers station
Offering a phone charger station is a good incentive to attract people to your event. The event organiser could also make the charging close to where the customer service is stationed so that the attendee can get to know more about the company through the customer services.
Image Credit: ATT Sponsored Phone Charging Stations
D) Customized Apparel and lanyards (Branded T-Shirts, Branded-Caps)
Customized apparels
This is a very practical creative event giveaway item and quite affordable as well. They are great marketing tools that will keep promoting your event and even after it has ended. And most event organizers in Nigeria use this a lot because it is very cost effective. Customized apparels can be Branded T-shirts, Branded Caps, Branded Lanyards.
Branded T-shirts
This is a common giveaway that many event organisers deploy. The use of the T-shirt depends on the design and the text that is written on it. If the text goes beyond advertising the company brand, then attendees may pick and use it often.
Branded Caps
A branded cap will be handy to use during the harmattan period when we have more sun in Nigeria. During the hot sunny days, it protects the head and face from heat, while the user is spreading the brand name.
Branded Lanyards
Branded lanyards are one of the most popular giveaway items. It carries the brand of the organiser which can be a stripe on the wrist on hanged around the neck. It is commonly used in the entertainment industry, religious activities. Check out branded Lanyards here
Image Credit: Everything Branded
E) Consumable, Sweet and Chocolate ( Gummy bears, chocolate box, Branded Wine bottle)
Consumable Chocs and sweets
Do not be surprised that Consumable food attracts people for mingling and a chat during the break. Providing branded Sweets and Chocolate as giveaway will easily attract the younger audience. This would be a very simple creative event giveaway to distribute probably at registration stands or creatively attach to the seats or place in branded paper bags. This is also a good way to promote your brand and the focus of the event. And this would also come in handy for attendees who feel the need to chew on something as the event progresses.
Box Gummy bears
Branded Box of Gummy bears as a giveaway is a creative way of spreading the event and the brand beyond the location.
Chocolate box
A chocolate box with the brand logo or the face of the celebrants on it is an ideal giveaway to share at an event to attendees and spread the effect beyond the location the event took place
Image Credit: Luka Chocolate
Branded Wine Bottle
This can be kept for a longer time in the wine cellar while the brand remains on the bottle. Click the link for more on personalised wine
Image Credit: Bottle Boutique
F) Corporate gift (Computer screen cleaner, Ceramics Mugs)
Corporate gifts
You can also opt for a more corporate event giveaway item depending on the budget you have. You can go for branded computer screen cleaners, Ceramic mugs etc
Computer screen cleaners
A customise screen cleaner can be used to clean all computer screen appliances in the office or at home.
Image Credit: Cojollo
Ceramic Mugs
This can be used to drink tea, coffee or water which makes it very handy and a practical use on daily basis. Your brand logo will be advertised whenever the mugs are used or exposed to others.
Image Credit: HomeRises
Now that you have gone through the different group of creative event giveaways, especially those that work better in Nigeria, we will like to hear from you.
Are you hosting or planning an event soon? You may consider these Tips On How To Build The Right Event Team In Nigeria